Your unit is your homebase. Currently, our whole structure is in transformation to become more product- and data-driven. Units like data or people and culture functions as service teams alongside our product teams. Communities form to follow missions apart from our product vision.


Home to: engineers, engineering managers, testers, qa managers

Lead by: engineering lead


Home to: data analysts, data scientist, business intelligence analysts

Lead by: data lead


Home to: devops engineers, system administrators

Lead by: operations lead

Our devops engineers and system administrators make sure that the infrastructure and systems that run our webshop are stable and performant. They collaborate with our software engineers to provide a reliable environment and deployment infrastructure. Our systems include on-premises hardware as well as Cloud services and run not only our webshop but around 35 other websites and hundreds of services and tools our specialists keep operating.

Organizational Development

Home to: employer branding people, culture people

Lead by: culture lead

The OD unit takes care of our employee handbook, all tasks regarding organizational culture, and topics related to employer branding. It works closely together with all other units, especially recruiting & coaching to create an excellent people experience.


Home to: recruiters, people & culture managers

Lead by: recruiting lead

Our recruiters and people & culture managers ensure that we hire exactly the right people in the right positions and provide an excellent candidate experience. In addition, they implement new tools, processes such as feedback sessions and reviews. They make the workplace as pleasant as possible, regardless of whether it is at home or in the office. Regular coffee calls and feedback sessions with all employees ensure that they always stay close and have a feel for the overall mood.

Product Management

Home to: product owners, feedback hub managers

Lead by: product manager lead

Our POs carry our customers’ voices into the product teams and prioritize what the next important thing in our backlog will be. They regularly connect with feedback hub managers to figure out which customer feedback will make it past the ideation phase through user research and data analyses.


Home to: agile coaches

Lead by: lead agile coach

Our agile coaches take care of creating environments for our teams to perform well and play an essential part in organizational development.

Business & Finance

Home to: business administration, finance people, back office

Lead by: bizad & finance lead


Home to: ux concepters, ui designers, user researchers

Lead by: design lead