Teams

Team Structure & Collaboration

Our organization is designed to enable teams to work in a customer-centric, autonomous, and effective way on the continuous improvement of our web shop and app.

Regardless of team type, all teams follow a shared set of organizational principles.

Shared Organizational Principles

Our team structure is determined by these principles:

  • Interdisciplinary setup: Teams are set up cross-functionally. Experts from various disciplines work together in teams to enable smooth and autonomous operation in their respective domains.
  • Autonomy: Teams are empowered to execute projects end-to-end whenever possible — from idea to delivery and operation.
  • No silos: Teams must actively collaborate and communicate across team boundaries.

Product Teams

Product Teams are the core of our product development. They work customer-centric first and focus on improving the shop and making it future-proof.

Characteristics of Product Teams:

  • Proactively work on initiatives and projects with direct customer value
  • Focus on improving the shop, e.g. app, purchase experience, storefront, discovery
  • Data- and metrics-driven decision making
  • Clear ownership for topics and outcomes rather than purely reactive execution

Product Teams are organized around customer journeys and the value stream.

Enablement Teams

Enablement Teams focus on maintaining and improving the foundations of software and product development.

Responsibilities and focus areas include:

  • Designing and evolving robust CI/CD pipelines
  • Improving developer experience, be it backend or frontend related
  • Ensuring high standards regarding code-quality, security and testing coverage
  • Building, maintaining, and evolving infrastructure, tools, and development processes
  • Supporting in the areas of infrastructure, data engineering, architecture, and operations
  • Enabling other teams through consulting, and technical excellence

These teams treat internal teams as their primary users and work closely with them to reduce friction and increase overall productivity.

Switching Teams

We actively support internal team transitions to ensure both personal well-being and professional alignment. Team switches may be driven by personal needs or strategic shifts in technical focus and career direction.