Product teams

  • B2C as customers
  • data-driven work
  • finding metrics
  • focusing on goals

Product teams combine roles from engineering, product, uiux, and agile to own parts of our webshop and app. They use service teams to succeed in their projects.

Team bk-nusprig

Topic: state-of-the-art customer experience

Team scharf team

Topic: access to assortment and services

Team APPic

Topic: Thomann mobile app

Team Toolster

Topic: tools that improve our business processes


Topic: internal tools for our after sales processing

Service teams

  • engineers and other internal roles as customers
  • improve development experience
  • support product teams in cross-functionality

Service teams usually have their competency in one unit. Examples are our platform team, operations, data or people & culture. They support our product teams in working end-to-end.

Important note: When service teams grow, we'll add their roles to product teams where it makes sense. This enables more autonomous work within the product teams.

Team Operations

Topic: infrastructure for the Thomann universe

Team Data

Topic: everything related to BI and our data warehouse

Team Flavortown

Topic: state-of-the-art development experience for

Team People & Culture

Topic: provide p&c services to teams, communities, and units

  • Be contact person for team members and leads.
  • Define processes
    • On/Offboarding
    • Feedback-Cycle
    • Trainings etc.
  • Recruiting & staffing requirements
  • Outside, e.g. Instagram, newsletter
  • Inside, e.g. benefits, events

Switching teams

Should a team member not feel comfortable (like really uncomfortable) with their team, there's an option to switch teams. The highest priority here is to look for direct communication. There are some requirements for finding/forming a new team:

  1. Functioning teams must endure
  2. Teams must be able to develop features for their focus topic
  3. Teams shall span multiple locations
  4. A new team constellation shall improve our product development

Making teams visible

Make sure your team has a blog post on This will help you introduce the team to your applicants. Important: You own the post. If your team changes, you must change the post as well.